I love matcha. It's great how it can be used in so many ways. I prefer drinking it in usucha style, but also like making a latte every now and then. I didn't have the chance to try the most expnsive ones so far, but as long as it's from Japan, I like it. I know there are supposed to be some good Korean and Chinese "matcha" teas that were actually shaded, but I haven't tried those so far.